For them, every activities going around, add spices to their daily content. And they can easily relate anything with their topic to build a worthy content.
Example,Here in the above example, they related the Best Selling Magazine writing style to create an Irresistible Content. Doesn't it looks more interesting and new? They wrote the same copywriting idea with a different relation, to make it look fresh.
"What 8 Best-Selling Magazines Can Teach You About Irresistible Content" published at Copyblogger.
Example #2,In this example, the author added 7 Same Blogging lessons but to make it look fresh, he related those lessons with workers. Again we can say, he wrote a same concept with a new look.
"7 Valuable Lessons Bloggers Can Learn from Construction Workers" from Problogger.
That's how a copywriter continue creating posts by relating with their daily observations, to make their blog survive..